Price Knowing What Others Don’t—
So You Can Drive Profitable Traffic Like Others Can’t
360° Market Pricing™: PING II™ Internet Pricing Analyzer
FirstLook’s 360° Market Pricing,™ powered by 360° Market Intelligence, empowers dealers to price to drive more traffic while still maximizing profit opportunity.
Price to More Drive More Traffic from the Internet, Without Giving Up On Strong Gross Profits
- Know if this vehicle is in high or low demand in your market
- Know how scarce or over-supplied the car is in your market
- Know exactly how your current and new price compares with similar vehicles in your market
- Know how your online vehicles stack up against the competition—with Internet Mystery Shopping
Stay Ahead of the Competition, by Knowing When the Market Moves and Adjusting Quickly and Easily
- Know if your vehicle is overpriced or underpriced vs. the competition with daily Market Smart Alerts
- Know you can reprice Online* and in your DMS* with One-Click
Price With Confidence—Know What Consumers Know and What Other Dealers Are Doing
- Know when to “Hold for Gross” or to “Price to Move” by knowing average Selling Price, Profit and Turn on similar vehicles for other dealers in your market with J.D. Power®’s Power Market Analyzer
- Know wholesale Book Values (Black Book, Kelley Blue Book, NADA Guides, Galves)
- Know wholesale prices
- Know what the consumer learned about about the "fair Retail and Trade-In value price" for your vehicle from Edmunds TMV™ and Kelley Blue Book™
- Know what you have sold similar vehicles for recently