As if the consumer wrote an ad for the car they wanted to buy.
MAX ads are designed to perfectly align with the questions consumers ask while shopping for cars online (like “will this car be reliable?”) and highlight the aspects of each vehicle with the greatest relevance to the consumer decision making process.
For two years, our INCISENT Labs team researched how consumers make purchase decisions online. We pored through research on how consumers decide and studied the strategies of the most innovative tech companies from Silicon Valley. Then we analyzed how consumers shop for cars online today and transfused our newfound knowledge into a revolutionary software solution that gets smarter and smarter as it learns more about cars and consumer preferences.
The result is MAX Ad: industry’s first intelligent online advertising system. The nerve center of MAX Ad is the MARK Engine. It combs the Internet searching for everything relevant about a vehicle, culls the most relevant insights from that stockpile, and then generates ads based on the consumer car buying decision process. MAX ads give you the power to generate more traffic, raise sales and sell on value instead of price.
MAX Ad helps dealers:
- Increase sales by more than 50%
- Raise margin by more than 30%