MAX and the MARK Engine get smarter with every ad they create. MAX Ad takes factors such as class differentiators, seasonality, vehicle age, and industry trends into account to produce uniquely relevant advertising.

A small sample of the elements MAX considers when generating vehicle ads:

Differences between specific models and competitors

Fusions and Camrys are advertised differently, as are a BMW 328i and a Mercedes C-Class.

Seasonal trends

Features like heated seats and cold weather packages appear higher in ads during the winter.

Age of vehicle in inventory

MAX knows to get more aggressive and urgent on aged inventory.

Emerging trends

Gives greater prominence to fuel economy when gas prices are on the rise.

Relevance—what’s working best

Continually evolves based on what’s getting the best results to become even smarter over time.