Insights from across the Internet at work to win you more consumers.
Consumer Optimization gets you noticed and even better, helps you increase click-thru rates, raise sales and improve profit margins.
Consumer Optimization is the driving force behind the effectiveness of the MAX Systems. Just like search engine optimization makes it more likely that consumers will find your website, Consumer Optimization makes it more likely that consumers will click on your ads.
Consumer Optimization is made possible with the MARK Engine: a revolutionary three-step process that's mapped to the consumer decision-making process.
- The MAX MARK Engine scours virtually every corner of the Internet for relevant vehicle info
- The MARK Engine selects only the most relevant pieces
- MAX uses those insights to build ads mapped to the way consumers make decisions online.
MARK stands for the four key variables that consumers consider during the car buying process. There are hundreds of elements to consider when purchasing a car; MARK boils that number down to the core questions that have the biggest impact on a consumer's decision.
Just as the top hit on a search engine gets the most clicks, your Consumer Optimized ads will deliver the most conversions and win you more consumers online.
The MARK Engine incorporates
insights from:
- VIN data
- manufacturer databases
- trusted third party car experts like CARFAX, Kelley Blue Book,
Edmunds, NADA, Consumer Reports and Motor Trend - any other source that can help maximize the relevance of your ads
